Falling Awake is chock full of ideas, strategies, tips, techniques, exercises, and resources created to dramatically and permanently improve the quality of your life.
Cheryl Lynch Simpson, LPC
Executive Career & Life Balance Coach
With over 20 years' experience in every facet of corporate and not-for-profit career development, I help dedicated professionals get ahead.
TINA KERKAM
Executive Coach & Consultant | "I have supported clients in transition, and coached executives to develop the leadership, communication and business skills they need to succeed." via Phone or In-Person
Find a Personal Branding Coach
Find a Personal Branding Coach to assist you in all aspects of creating and living your personal brand. Hundreds of Coaches Worldwide. Coaching In Person or Via Phone.
The Brand Called You by Tom Peters via Fast Company
It's a new brand world.
That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker's symbol crafted into the end ...
You're branded, branded, branded, branded.
It's time for me -- and you -- to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
It's that simple -- and that hard. And that inescapable.
Behemoth companies may take turns buying each other or acquiring every hot startup that catches their eye -- mergers in 1996 set records. Hollywood may be interested in only blockbusters and book publishers may want to put out only guaranteed best-sellers. But don't be fooled by all the frenzy at the humongous end of the size spectrum.
Brand You by Tom Peters What do you want to be known for? What is unique about you? What is the special value you provide to your team and organization? In the new world of work cultivating your individual brand, your “saleable distinction” is not optional. If those you work with don’t appreciate what’s unique and valuable about you, you won’t be around for long. As Tom says, “Be distinct or be extinct!”
What is Personal Branding? from Wikipedia According to personal branding expert Nick Nichols, your personal brand is the firm impression or fixed image that comes to mind when people think of you.
“Branding for Careers” by William Arruda
Your personal brand equity is clearly a valuable career asset. And, to establish a good cultural fit, you need to know yourself (your brand). What are your personal vision and values? What are your passions? Click here to see the link between personal branding and getting a job. free
“What a "Personal Brand" is NOT” by Tom Peters
A personal brand is your promise to the marketplace and the world. Since everyone makes a promise to the world, one does not have a choice of having or not having a personal brand. Everyone has one. The real question is whether someone’s personal brand is powerful enough to be meaningful to the person and the marketplace.
free
Strengths Finder 2.0
BOOK: Discover your top five talents and the learn strategies to apply them
The Brand Within: The Power of Branding from Birth to the Boardroom
BOOK: Founder and CEO of FUBU and star of the ABC hit reality show Shark Tank weighs in on brand building.
If I'm so Smart, why Can't I Lose Weight?: Tools to Get It Done
BOOK: Since applying the tools I learned in Brooke's program to my everyday life, I have already released 35 pounds of fat from my body...
The Brand Called You by Tom Peters via Fast Company
Brand You by Tom Peters 
What is Personal Branding? from Wikipedia 
