U R a Brand: How Smart People Brand Themselves for Business Success By Catherine Kaputa
BOOK: "Loaded with advice and tools. To learn how to deploy the strategies, you need to read the book." ~ ExecuNet, August 14, 2006
Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It By D'Alessandro, Michelle Owens
BOOK: ""A refreshing message ... from someone who has fought many corporate wars." <~ The New York Times
The Secret DVD Director: Drew Heriot
DVD / MOVIE: The Power of Positive Thinking to attracting more money, better health, and relationships; in short, happiness.
See What Coaches Suggest
Here is our set of products and services we believe will assist you in your career development. Books, magazines, reports, tools, PowerPoints and much more.
The Brand Called You by Tom Peters via Fast Company
It's a new brand world.
That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker's symbol crafted into the end ...
You're branded, branded, branded, branded.
It's time for me -- and you -- to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
It's that simple -- and that hard. And that inescapable.
Behemoth companies may take turns buying each other or acquiring every hot startup that catches their eye -- mergers in 1996 set records. Hollywood may be interested in only blockbusters and book publishers may want to put out only guaranteed best-sellers. But don't be fooled by all the frenzy at the humongous end of the size spectrum.
Brand You by Tom Peters What do you want to be known for? What is unique about you? What is the special value you provide to your team and organization? In the new world of work cultivating your individual brand, your “saleable distinction” is not optional. If those you work with don’t appreciate what’s unique and valuable about you, you won’t be around for long. As Tom says, “Be distinct or be extinct!”
What is Personal Branding? from Wikipedia According to personal branding expert Nick Nichols, your personal brand is the firm impression or fixed image that comes to mind when people think of you.
“Branding for Careers” by William Arruda
Your personal brand equity is clearly a valuable career asset. And, to establish a good cultural fit, you need to know yourself (your brand). What are your personal vision and values? What are your passions? Click here to see the link between personal branding and getting a job. free
“Brand Inside:Brand Outside” by Tom Peters
“Branding is ultimately … about passion … what you care about. It’s about what’s inside—what’s inside you..." free
I Love You, but I'm Not IN Love with You
BOOK: An exciting new guide to put love back in before the relationship fizzles out!
Kiplinger's Personal Finance Magazine
MAGAZINE: Information and ideas about making smart decisions with your money.
Lesbian Couples: A Guide to Creating Healthy Relationships
BOOK: Written by two experienced lesbian therapists, Lesbian Couples covers a range of topics-commitment ceremonies and marriage, living arrangements, work, money...
The Brand Called You by Tom Peters via Fast Company
Brand You by Tom Peters 
What is Personal Branding? from Wikipedia 
