Career Warfare: 10 Rules for Building Your Successful Brand on the Business Battlefield by David F. D'Alessandro
AUDIOBOOK: D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. 19.6
Today Matters: 12 Daily Practices to Guarantee Tomorrow's Success by John C. Maxwell
AUDIOBOOK: This audiobook teaches you how to take the many small steps that lead to success each and every day of your life - to help you control your daily agenda, make time for people you love, and find success in your career. 13.99
The Ultimate Anti-Career Guide by Rick Jarow
SPEECH Dr. Rick Jarow has helped thousands of frustrated job-seekers open to their intuition, transform their values into action, and answer their true calling - instead of settling for a paycheck. 27.97
Learn 'On the Go' or 'At the Beach'
View our personal branding downloads. Download to your computer, iPod or any MP3 player. Download Now and Make Every Moment Count.
The Brand Called You by Tom Peters via Fast Company
It's a new brand world.
That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker's symbol crafted into the end ...
You're branded, branded, branded, branded.
It's time for me -- and you -- to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
It's that simple -- and that hard. And that inescapable.
Behemoth companies may take turns buying each other or acquiring every hot startup that catches their eye -- mergers in 1996 set records. Hollywood may be interested in only blockbusters and book publishers may want to put out only guaranteed best-sellers. But don't be fooled by all the frenzy at the humongous end of the size spectrum.
What is Personal Branding? from Wikipedia According to personal branding expert Nick Nichols, your personal brand is the firm impression or fixed image that comes to mind when people think of you.
Brand You by Tom Peters What do you want to be known for? What is unique about you? What is the special value you provide to your team and organization? In the new world of work cultivating your individual brand, your “saleable distinction” is not optional. If those you work with don’t appreciate what’s unique and valuable about you, you won’t be around for long. As Tom says, “Be distinct or be extinct!”
“Branding for Careers” by William Arruda
Your personal brand equity is clearly a valuable career asset. And, to establish a good cultural fit, you need to know yourself (your brand). What are your personal vision and values? What are your passions? Click here to see the link between personal branding and getting a job. free
“Brand Inside:Brand Outside” by Tom Peters
“Branding is ultimately … about passion … what you care about. It’s about what’s inside—what’s inside you..." free
I Promise You: Preparing for a Marriage That Will Last a Lifetime
BOOK: I Promise You offers couples four ways to create a healthy and vibrant marriage: care, protection, honesty, and time.
The Secret DVD
DVD / MOVIE: The Power of Positive Thinking to attracting more money, better health, and relationships; in short, happiness.
The Brand Called You by Tom Peters via Fast Company
What is Personal Branding? from Wikipedia 
Brand You by Tom Peters 
