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Brand Yourself to Fight the Bad Economy By Marshall Goldsmith
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My friend Dan Schawbel is a leading voice in the area of personal branding, focusing on helping individuals gain self-confidence, discover their passion, and develop a brand by using social media tools.
I invited Dan to discuss how personal branding can be used to fight the economic downturn and protect people from future layoffs. In his new book, Me 2.0: Build a Powerful Brand to Achieve Career Success, he provides a detailed four-step strategy for success. Edited excerpts of our conversation follow:
Marshall Goldsmith: Dan, what exactly is personal branding, and why is it so important in today's challenging workplace?
Dan Schawbel: Personal branding is how we market ourselves to others. Each and every one of us has a brand because we are constantly being judged based on first impressions. Also, we are forced to sell our ideas and unique abilities to all stakeholders inside a company or as an entrepreneur.
Ten years ago, in a Web 1.0 world, your brand was hidden unless you were an executive at a leading company or a Hollywood celebrity. Now, with the evolution of the Internet into a Web 2.0 environment, every single person has a voice that can build or destroy their reputation and that of their company in an instant. Another major difference is that you needed a lot of mainstream press years ago to make a name for yourself. Today you can start a blog and join social networks for free.
Everyone from hiring managers to admissions officers and even talent agencies is scrubbing the Internet, either in search of their next hire or as a background check. According to Careerbuilder.com, 22% of managers screen their staff using social networks like Facebook, and Kaplan says that 10% of admissions officers verify potential students using social networks. There is a massive opportunity for you to position yourself as an extraordinary brand and be recruited based on your passion.
Continued...
What is Personal Branding? from Wikipedia According to personal branding expert Nick Nichols, your personal brand is the firm impression or fixed image that comes to mind when people think of you.
Brand You by Tom Peters What do you want to be known for? What is unique about you? What is the special value you provide to your team and organization? In the new world of work cultivating your individual brand, your “saleable distinction” is not optional. If those you work with don’t appreciate what’s unique and valuable about you, you won’t be around for long. As Tom says, “Be distinct or be extinct!”
“Branding for Careers” by William Arruda
Your personal brand equity is clearly a valuable career asset. And, to establish a good cultural fit, you need to know yourself (your brand). What are your personal vision and values? What are your passions? Click here to see the link between personal branding and getting a job. free
“What a "Personal Brand" is NOT” by Tom Peters
A personal brand is your promise to the marketplace and the world. Since everyone makes a promise to the world, one does not have a choice of having or not having a personal brand. Everyone has one. The real question is whether someone’s personal brand is powerful enough to be meaningful to the person and the marketplace.
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Brand Yourself to Fight the Bad Economy 
What is Personal Branding? from Wikipedia 
Brand You by Tom Peters 
