Your Brain Is (Almost) Perfect: How We Make Decisions By Read Montague
BOOK: From how we decide what we consume to the romantic, ethical, and financial choices we make, Read Montague guides readers through a new approach to the mind that is both entertaining and illuminating.
Mind Wide Open: Your Brain and the Neuroscience of Everyday Life By Steven Johnson
BOOK: Johnson writes on a handful of current neuroscience concepts with the potential to transform our thinking about emotions, memories and consciousness.
Coaching With the Brain in Mind By Linda Rock and Linda Page
BOOK: Become a better coach by understanding how the brain works; its neuroscience meets coaching.
See What Coaches Suggest
Here is our set of products and services we believe will assist you in all aspects of developing your creativity . Books, magazines, reports, tools, PowerPoints and much more.
Creative Tension By Charles Fishman - Fast Company
Corning Inc.'s Sullivan Park research facility is one of the most creative places in the world -- a place where brilliant (and unruly) scientists literally invent the future.
The hair is hard to overlook. It's short, stylish, and artfully done, but distinctly purple. Except among skateboarders and in dance clubs, purple hair is pretty uncommon. In a respectable corporate setting where people spend time talking about benchmarks, annual-performance objectives, and 360-degree feedback, purple hair is truly scarce. When you cross that corporate setting with an advanced scientific-research institution -- where people wear lab coats, talk about quantum dots, and browse chemical catalogs looking for interesting molecules -- people with purple hair are as hard to find as neutrinos.
Throw in the fact that Lina Echeverr?a, 50, is guardian of one of the great scientific traditions of America -- she is director of glass and glass ceramics at the storied glass-research lab at Corning Inc. -- and the purple hair is truly striking. How does a woman who is a scientist, a colleague, and a pivotal corporate manager maintain credibility with purple hair -- no matter how stylishly it's done?
"Usually it's more eggplant," says Echeverr?a. "Aubergine. A.J., my hairdresser, I give him all the freedom. It's fun, no?"
Echeverr?a is an unlikely occupant of her office -- an energetic, elfin, Colombian woman who started her career tramping through the jungles of South America studying ancient lavas. And she brings an unlikely management style to Corning, a company (1999 revenues: $4.7 billion) whose history spans three centuries and whose early customers included Thomas Edison. Echeverr?a heads an unruly group of 45 researchers -- 25 PhD scientists and another 20 technicians and support personnel -- who make up the glass and glass-ceramics research group. The group works to understand existing glass, invent new kinds of glass, and improve the performance of pulled glass -- Corning's modern signature product, optical fiber. To say that Echeverr?a is those people's boss, which is how the company would explain it, is laughable.
One of her group's top scientists, Nick Borrelli, 63, is also one of Corning's most senior researchers. "I don't really report to anybody," he says. "I don't care who my boss is. I can't be managed. I can just be suppressed and frustrated."
The Nature of Creative Development by Jonathan Feinstein via Stanford Univ. Press The "Nature of Creative Development" presents a new understanding of the basis of creativity, describing patterns of development of individuals engaged in creative endeavors. I show how creativity grows out of distinctive, unique creative interests individuals form, often years before they make their main contributions, which grow out of their interests. I describe paths individuals follow exploring their creative interests, building up unique knowledge bases that are generative of creativity; describe how individuals’ interests spark creative responses they make, and ways in which individuals are guided by their interests and values in managing their development. Later chapters describe richer patterns of development that unfold over decades.
“Are Distractible People More Creative?” By Jonah Lehrer via Wired
Our culture worships attention. We assume that, when we’re faced with a really hard problem, the best response is to stay focused, to lavish the dilemma with deliberate thought. And so we order a triple espresso, or chug some Red Bull, or snort some Ritalin. The point of these chemicals is to sharpen the spotlight, to keep us fixated on the task at hand. free
“An Easy Way to Increase Creativity” By Oren Shapira & Nira Liberman
Creativity is commonly thought of as a personality trait that resides within the individual. We count on creative people to produce the songs, movies, and books we love; to invent the new gadgets that can change our lives; and to discover the new scientific theories and philosophies that can change the way we view the world. free
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Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation
BOOK: “Mashing up concepts like this in seemingly random ways encourages our brains to think non-linearly, and often results in surprisingly original ideas.” (NOW Magazine)
Creative Tension 
The Nature of Creative Development by Jonathan Feinstein via Stanford Univ. Press 
