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Brand Yourself to Fight the Bad Economy By Marshall Goldsmith
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My friend Dan Schawbel is a leading voice in the area of personal branding, focusing on helping individuals gain self-confidence, discover their passion, and develop a brand by using social media tools.
I invited Dan to discuss how personal branding can be used to fight the economic downturn and protect people from future layoffs. In his new book, Me 2.0: Build a Powerful Brand to Achieve Career Success, he provides a detailed four-step strategy for success. Edited excerpts of our conversation follow:
Marshall Goldsmith: Dan, what exactly is personal branding, and why is it so important in today's challenging workplace?
Dan Schawbel: Personal branding is how we market ourselves to others. Each and every one of us has a brand because we are constantly being judged based on first impressions. Also, we are forced to sell our ideas and unique abilities to all stakeholders inside a company or as an entrepreneur.
Ten years ago, in a Web 1.0 world, your brand was hidden unless you were an executive at a leading company or a Hollywood celebrity. Now, with the evolution of the Internet into a Web 2.0 environment, every single person has a voice that can build or destroy their reputation and that of their company in an instant. Another major difference is that you needed a lot of mainstream press years ago to make a name for yourself. Today you can start a blog and join social networks for free.
Everyone from hiring managers to admissions officers and even talent agencies is scrubbing the Internet, either in search of their next hire or as a background check. According to Careerbuilder.com, 22% of managers screen their staff using social networks like Facebook, and Kaplan says that 10% of admissions officers verify potential students using social networks. There is a massive opportunity for you to position yourself as an extraordinary brand and be recruited based on your passion.
Continued...
Living On Purpose by Accompli Comments (2) The philosopher Kierkegaard said, "Life must be understood backward. But...it must be lived forward." Another way of putting this is, "Hindsight is 20-20." So often we live looking to the past for guidance. We're comfortable with the weight of the known, oozing like oatmeal over our brains, leaving us slightly muddled and hazy, safe from choice.
It is scary to step off the well-worn path and dip our toes into the lifestream of all possibility. Most of us, upon hearing that faint whisper to wake up and claim our true heritage, to begin to live the gift that is uniquely ours, react initially like the Starship Enterprise encountering a menacing space alien. The Captain (our mind) says, "Shields up!" continued...
Get Your Career in Site by Gina Imperato via Fast Company No, this isn't another article about how to post your resume on the Web! It's a practical guide to using the Web to answer the real questions: What kind of work do you want to do? What kind of company do you want to work for?
“For the Sake of What?” By Richard J. Leider
From the Inventure Group's "On Purpose Journal"
Purpose. A hard word to define, perhaps; yet we're born with it. It may not have a name or a face. We may not see it as purpose. But it is there.
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“Being Present at Your Own Life” By Robert Gunn and Betsy Gullickson
Recognizing that the distractions that can keep managers out of "the zone" are habits of thought leads to the kind of patience that enhances productivity. free
“Branding for Careers” by William Arruda
Your personal brand equity is clearly a valuable career asset. And, to establish a good cultural fit, you need to know yourself (your brand). What are your personal vision and values? What are your passions? Click here to see the link between personal branding and getting a job. free
“What a "Personal Brand" is NOT” by Tom Peters
A personal brand is your promise to the marketplace and the world. Since everyone makes a promise to the world, one does not have a choice of having or not having a personal brand. Everyone has one. The real question is whether someone’s personal brand is powerful enough to be meaningful to the person and the marketplace.
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MAGAZINE: Information and guidance necessary to plan smarter and live better in retirement.
Management Rewired: Why Feedback Doesn't Work and Other Surprising Lessons from the Latest Brain Science
BOOK: Jacobs asserts that organizations that are able to apply brain science to their businesses will have a decided advantage over the competition, and he shows how his findings can enhance performance at every level of a company.
The Brand Within: The Power of Branding from Birth to the Boardroom
BOOK: Founder and CEO of FUBU and star of the ABC hit reality show Shark Tank weighs in on brand building.
Brand Yourself to Fight the Bad Economy 
Living On Purpose by Accompli 
Get Your Career in Site by Gina Imperato via Fast Company 
